System and method for progressive enhancement of in-app augmented reality advertising

ABSTRACT

A method of performing operations for executing a progressive interactive augmented reality (AR) advertisement display during execution of a running application is disclosed. based on a receiving of a first trigger event from the running application, a first aspect of the progressive AR advertisement is executed within a display window while the application is executing. The first aspect includes an interactive advertisement. Based on a receiving of a second trigger event from within the first aspect of the progressive AR advertisement, a second aspect of the progressive AR advertisement is executed in the display window while the application is executing. The second aspect includes an interactive AR advertisement.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application claims the benefit of U.S. Provisional Application No.62/862,533, filed Jun. 17, 2019, which is incorporated by referenceherein in its entirety.

TECHNICAL FIELD

The subject matter disclosed herein generally relates to the technicalfield of computer systems and, more specifically, to computer systemsand methods for creating and manipulating augmented reality advertising.

BACKGROUND OF THE INVENTION

In the course of playing a video game or using a mobile application,from time to time, a user may be enticed to experience advertisements.Within the mobile app industry, this method of advertising within gamesand apps has become a significant source of revenue for game and apppublishers, and a relied-upon method for advertisers to reach audienceswith engaging content. Further, this way of monetizing applications hasan entire industry of platform providers who sell and deliveradvertising content into applications on behalf of an applicationdeveloper or publisher.

In addition, mobile phones are now capable of powering augmented realityexperiences, where one or more phone cameras are used to recognizeobjects and features in an environment surrounding the phone, and trackmotion of the phone, allowing apps to render digital content into thephysical environment via a display.

BRIEF DESCRIPTION OF THE DRAWINGS

Further features and advantages of example embodiments of the presentinvention will become apparent from the following detailed description,taken in combination with the appended drawings, in which:

FIG. 1 is a schematic illustrating a progressive AR ad system, inaccordance with one embodiment;

FIG. 2 is a schematic illustrating a method for providing a progressiveAR ad using a progressive AR ad system, in accordance with oneembodiment;

FIG. 3 is a block diagram illustrating an example software architecture,which may be used in conjunction with various hardware architecturesdescribed herein; and

FIG. 4 is a block diagram illustrating components of a machine,according to some example embodiments, configured to read instructionsfrom a machine-readable medium (e.g., a machine-readable storage medium)and perform any one or more of the methodologies discussed herein.

It will be noted that throughout the appended drawings, like featuresare identified by like reference numerals.

DETAILED DESCRIPTION

The description that follows describes example systems, methods,techniques, instruction sequences, and computing machine programproducts that comprise illustrative embodiments of the disclosure,individually or in combination. In the following description, for thepurposes of explanation, numerous specific details are set forth inorder to provide an understanding of various embodiments of theinventive subject matter. It will be evident, however, to those skilledin the art, that various embodiments of the inventive subject matter maybe practiced without these specific details.

The term ‘advertising content’ and ‘ad content’ used throughout thedescription herein should be understood to include all forms of mediaincluding images, videos, audio, text, 3d models (e.g., includingtextures, materials, meshes, and more), 3d playable animations, vectorgraphics, and the like.

The term ‘environment’ used throughout the description herein isunderstood to include 2D digital environments (e.g., 2D video gameenvironments, 2D simulation environments, 2D content creationenvironments, and the like), 3D digital environments (e.g., 3D gameenvironments, 3D simulation environments, 3D content creationenvironment, virtual reality environments, and the like), and augmentedreality environments that include both a digital (e.g., virtual)component and a real-world component.

The term ‘game’ used throughout the description herein should beunderstood to include video games and applications that execute andpresent video games on a device, and applications that execute andpresent simulations on a device. The term ‘game’ should also beunderstood to include programming code (either source code or executablebinary code) which is used to create and execute the game on a device.

The term ‘game object’, used throughout the description herein isunderstood to include any digital object or digital element within anenvironment. A game object can represent (e.g., in a corresponding datastructure) almost anything within the environment; including 3D models(e.g., characters, weapons, scene elements (e.g., buildings, trees,cars, treasures, and the like)) with 3D model textures, backgrounds(e.g., terrain, sky, and the like), lights, cameras, effects (e.g.,sound and visual), animation, and more. The term ‘game object’ may alsobe understood to include linked groups of individual game objects. Agame object is associated with data that defines properties and behaviorfor the object.

The terms ‘asset’, ‘game asset’, and ‘digital asset’, used throughoutthe description herein are understood to include any data that can beused to describe a game object or can be used to describe an aspect of adigital project (e.g., including: a game, a film, a softwareapplication). For example, an asset can include data for an image, a 3Dmodel (textures, rigging, and the like), a group of 3D models (e.g., anentire scene), an audio sound, a video, animation, a 3D mesh and thelike. The data describing an asset may be stored within a file, or maybe contained within a collection of files, or may be compressed andstored in one file (e.g., a compressed file), or may be stored within amemory. The data describing an asset can be used to instantiate one ormore game objects within a game at runtime.

The term ‘build’ and ‘game build’ used throughout the description hereinshould be understood to include a compiled binary code of a game whichcan be executed on a device, and which, when executed can provide aplayable version of the game (e.g., playable by a human or by anartificial intelligence agent).

The term ‘runtime’ used throughout the description herein should beunderstood to include a time during which a program (e.g., anapplication, a video game, a simulation, and the like) is running, orexecuting (e.g., executing programming code). The term should beunderstood to include a time during which a video game is being playedby a human user or played by an artificial intelligence agent

The terms ‘client’ and ‘application client’ used herein are understoodto include a software client or software application that accesses dataand services on a server, including accessing over a network.

Throughout the description herein, the term ‘mixed reality’ (MR) shouldbe understood to include all combined environments in the spectrumbetween reality and virtual reality including virtual reality, augmentedreality and augmented virtuality.

Disclosed herein are systems and methods that provide technologicalsolutions to technological problems associated with enabling advertisingplatforms to deliver augmented reality experiences within an ad unit andin such a way as to minimize user friction involving camera consent.

In example embodiments, a method of performing operations for executinga progressive interactive augmented reality (AR) advertisement displayduring execution of a running application is disclosed. based on areceiving of a first trigger event from the running application, a firstaspect of the progressive AR advertisement is executed within a displaywindow while the application is executing. The first aspect includes aninteractive advertisement. Based on a receiving of a second triggerevent from within the first aspect of the progressive AR advertisement,a second aspect of the progressive AR advertisement is executed in thedisplay window while the application is executing. The second aspectincludes an interactive AR advertisement.

The present invention includes apparatuses which perform one or moreoperations or one or more combinations of operations described herein,including data processing systems which perform these methods andcomputer readable media which when executed on data processing systemscause the systems to perform these methods, the operations orcombinations of operations including non-routine and unconventionaloperations.

Turning now to the drawings, systems and methods, including non-routineor unconventional components or operations, or combinations of suchcomponents or operations, for providing a progressive AR advertisementin accordance with embodiments of the invention are illustrated. In manyembodiments, an interactive 3D ad unit is presented via a display deviceto a user (e.g., a consumer) as an engaging initial consumer experience,regardless of whether the user consents to turning on a device camera(e.g., to see 3D content in augmented reality). Later, based onreceiving consent (e.g., from the user) to access the camera, theexperience is enhanced to incorporate 3D content displayed onto thedisplay device in conjunction with a view of the real-world environmentvia data from the camera (e.g., an interactive 3D AR ad associated withthe interactive 3D ad). Based on receiving negative consent, or anabsence of receiving consent, the consumer may still have a functionaland satisfying experience via the interactive 3D ad unit. The systemsand methods described herein provide an interactive 3D ad experience ontop of an executing application at a predetermined time, as well asdelaying a request for consent to enter into an augmented realityversion of the interactive 3D ad. The process allows for control over adisplaying and executing of the ads or experiences received by a device,and also provides a frictionless way for brands to engage users viainteractive 3D ads and associated interactive 3D AR ads.

A progressive AR advertising system (or ‘progressive AR ad’ system) andassociated methods are described herein. In accordance with anembodiment, the progressive AR ad system is configured to displayadvertising data (e.g., in an interactive playable ad format) to a userwithin an MR environment on a MR device while an application (e.g.,game) is simultaneously executing on the MR device, the displayingtriggered by the application. In an example embodiment, a user (e.g., awearer of an HMD, or someone holding a smartphone, tablet, or otherMR-capable device) experiences the MR environment as presented by theprogressive AR ad system via the MR device. The MR environment includesa view of the real world (e.g., a view of MR device immediatesurroundings) along with virtual content provided by the progressive ARad system. The MR device, in some embodiments, includes a forward-facingcamera configured to capture digital video or images of the real worldaround the user, optionally including depth data, which the progressiveAR ad system may analyze to provide some of the MR features describedherein (e.g., as described with respect to FIG. 2).

In accordance with an embodiment, FIG. 1 is a diagram of an exampleprogressive AR ad system 100 and associated devices configured toprovide progressive AR ad functionality to a user 102. In the exampleembodiment, the progressive AR ad system 100 includes a MR device 104operated by the user 102 coupled in networked communication with anadvertising network 160 via a network 150 (e.g., a cellular network, aWi-Fi network, the Internet, and so forth). The MR device 104 is acomputing device capable of providing a mixed reality experience to theuser 102. In some embodiments, the MR device 104 is a head-mounteddisplay (HMD) device worn by the user 102, such as an augmented reality(AR) or virtual reality (VR) visor (e.g., Google Glass®, HTC Vive®,Microsoft HoloLens®, and so forth). In other embodiments, the MR device104 is a mobile computing device, such as a smartphone or a tabletcomputer.

In the example embodiment, the MR device 104 includes one or morecentral processing units (CPUs) 106 or graphics processing units (GPUs)108. The MR device may include one or more holographic processing units(HPUs) 110. The MR device 104 also includes a one or more networkingdevices 112 (e.g., wired or wireless network adapters) for communicatingacross the network 150. The MR device 104 further includes one or morecamera devices 114 which may be configured to capture digital video ofthe real world near the MR device 104 during operation. The MR device104 may also include one or more sensors 116, such as a globalpositioning system (GPS) receiver (e.g., for determining a GPS locationof the MR device 104), biometric sensors (e.g., for capturing biometricdata of the user 102), motion or position sensors (e.g., for capturingposition data of the user 102 or other objects), depth sensors, or anaudio microphone (e.g., for capturing sound data). Some sensors 116 maybe external to the MR device 104, and may be configured to wirelesslycommunicate with the MR device 104 (e.g., such as used in the MicrosoftKinect®, Vive Tracker™, MIT's Lidar sensor, or MIT's wireless emotiondetector).

The MR device 104 also includes one or more input devices 118 such as,for example, a keyboard or keypad, mouse, pointing device, touchscreen,or hand-held device (e.g., hand motion tracking device), and the like,for inputting information in the form of a data signal readable by theprocessing device 106.

In accordance with an embodiment, the MR device 104 further includes oneor more display devices 120, such as a touchscreen of a tablet orsmartphone, or lenses or visor of a VR or AR head mounted display (HMD),which may be configured to display virtual objects to the user 102 inconjunction with a real world view. The display device 120 may be drivenor controlled by one or more GPUs 108. The GPU 108 processes aspects ofgraphical output that assists in speeding up rendering of output throughthe display device 120. In accordance with an embodiment, the MR device104 may also include a visor (not shown) which acts as a “screen” orsurface on which the output of the display device 120 appears, andthrough which a user experiences virtual content.

The MR device 104 also includes a memory 122 configured to store aprogressive AR ad module 124. The memory 122 can be any type of memorydevice, such as random access memory, read only or rewritable memory,internal processor caches, and the like. The memory also stores anapplication 126 (e.g., executed by the CPU 106 or GPU 108) thatcommunicates with the display device 120 and also with other hardwaresuch as the input/output device(s) 118 to present a digital environment(e.g., a 3D video game, a 3D content creation environment, a mixedreality display, a mobile application, and the like) on the displaydevice 120. In accordance with an embodiment, the application 126 mayinclude the progressive AR ad module 124 that performs operations asdescribed below with respect to FIG. 2. Furthermore, the memory 122 mayalso store a game engine 130 (e.g., executed by the CPU 106 or GPU 108)that communicates with the display device 120 and also with otherhardware such as the input/output device(s) 118 to present a 3D gameenvironment (e.g., a video game) to the user 102 via the application126. The game engine 130 would typically include one or more modulesthat provide the following: animation physics for game objects,collision detection for game objects, rendering, networking, sound,animation, and the like in order to provide the user with a video game(or simulation) environment. Although the progressive AR ad module 124and the game engine 130 are shown as a part of the application 126, theprogressive AR ad module 124 and the game engine 130 may be implementedseparately from the application 126 (e.g., as a plugin or as a separateapplication).

In accordance with an embodiment, the progressive AR ad system 100includes an advertising network 160 capable of providing data (e.g.,advertising content including 3D data and AR data) for advertisements tobe used by and displayed by the progressive AR ad module 124 duringoperation (e.g., during operations described with respect to FIG. 2).While referred to as an advertising network 160 (or ad network), it mayalso include an advertising system, monetization system, or advertisingplatform (e.g., Unity Ads™) that includes integration of in-apppurchases and provides a connection to advertising demand sources.

In accordance with an example embodiment, the progressive AR ad module124, executing on the MR device 104 (e.g., an HMD), may be configured tocapture data from the camera device 114 or sensors 116. In the exampleembodiment, the camera device 114 and sensors 116 capture data from asurrounding environment, the data including video data, audio data,depth data, GPS location data, and the like. The progressive AR admodule 124 may be configured to analyze the captured data directly, oranalyze captured data which has been preprocessed by an additionalmodule (e.g., the preprocessed data may include a real-time list ofdetected and identified objects, object shape data, depth maps, and thelike). In some embodiments the preprocessed captured data may beprovided by an operating system module or API or software developmentkit (SDK) provided by an operating system manufacturer (e.g., includingARCore™ SDK from Google™ and ARKit™ SKD from Apple™). In accordance withan embodiment, the progressive AR ad module 124 is implemented as asoftware development kit (SDK).

In some embodiments, the progressive AR ad system 100 and the variousassociated hardware and software components described herein may provideAR content instead of, or in addition to, VR content (e.g., in a mixedreality (MR) environment). It should be understood that the systems andmethods described herein may be performed with AR content and, as such,the scope of this disclosure covers both AR and VR applications.

In accordance with an embodiment and shown in FIG. 2 is a method 200 forproviding a progressive AR ad via a progressive AR ad system 100 (e.g.,as described in FIG. 1). In accordance with an embodiment, whileperforming operations included within the method 200, an application 126(e.g., a video game) is executing on the MR device 104. The application126 may be interacted with by a user 102 via the MR device 104 (e.g.,the user 102 may be playing a video game application and may beinteracting with the sensors 116, camera device 114, display device 120and input devices 118 during play). The application 126 may use the gameengine 130 to execute operations associated with the application (e.g.,gameplay operations predetermined by a game developer) and displayresults of the operations to the user 102 via the display device 120.

In accordance with an embodiment, at operation 204 of the method 200,the application 126 generates a trigger for displaying of a prompt for aprogressive AR ad. The application 126 may send the trigger to theprogressive AR ad module 124. The prompt may be a user interface elementdisplayed on the display device 120 that presents a call to action forthe user 102, wherein the call to action includes a request for consentto execute and display a first aspect of the progressive AR ad (e.g., arequest for consent to execute and display an interactive 3D ad game).In accordance with an embodiment, the generating of the trigger may bein response to user interaction with the application 126, wherein theinteraction may be predetermined (e.g., by a creator of the application)to generate the trigger. In accordance with an embodiment, based on theapplication being a game, the generating of the trigger may be initiatedby a game state, wherein the game state which triggers the displayingmay be predetermined (e.g., by a creator of the game). For example, atrigger generating game state may be a state wherein the user 102reaches a point in the game, or performs an action in the game, obtainsa score, or the like.

In accordance with an embodiment, at operation 206 of the method 200,the progressive AR ad module 124 may communicate with an ad network 160over a network 150 in order to request and download advertisement data(e.g., advertising content) for the progressive AR ad. The advertisementdata may include advertising content which may be presented in any form,including a playable ad (e.g., a 2D video game, a 3D video game, and ARgame). In accordance with other embodiments, the progressive AR admodule 124 may search the memory 122 on the MR device 104 foradvertisement data (e.g., advertising content) for the progressive ARad. In accordance with an embodiment, the advertisement data may includedata describing a first aspect of a progressive AR ad and a secondaspect of a progressive AR ad.

In accordance with an embodiment, at operation 208 of the method 200,based on the progressive AR ad module 124 receiving consent from theprompt (e.g., as part of operation 204, for example after a user haspressed a button to agree to consent), the progressive AR ad module 124executes the first aspect of the progressive AR ad, which may include aninteractive 3D environment. In accordance with an embodiment, as part ofthe execution, the progressive AR ad module 124 generates and displaysthe progressive AR ad (e.g., an interactive 3D advertisement) within auser interface window. For example, the user interface window may be asandboxed web browser packaged within the application 126 (e.g., aWebview™). In accordance with an embodiment, the execution of theprogressive AR ad may provide a 3D virtual environment via the displaydevice 120 wherein a user 102 can navigate, explore features of aproduct (e.g., from the ad data and ad content received from the adnetwork 160), collect items which may relate to the application 126(e.g., coins, weapons which may relate to a game) and otherwise engagewith the presented ad content received from the ad network 160. Inaccordance with an embodiment, the execution of the progressive AR admay provide a mini game (e.g., playable ad) which may be played andinteracted with (e.g., by the user 102 via the display device 120,sensors 116, and input devices 118). In accordance with an embodiment,the progressive AR ad module 124 executes the progressive AR ad inparallel with the application 126 (e.g., while the application 126 isloaded in a fast access memory (e.g., RAM, CPU cache and the like) andexecuting). In accordance with an embodiment, the progressive AR admodule 124 does not control the application 126 and may not be capableof pausing the application 126 or of clearing the application 126 from afast access memory (e.g., RAM, CPU cache and the like). Based on theprogressive AR ad module 124 not being able to pause the application126, or clear the application 126 from memory, the progressive AR admodule is configured to execute the first aspect of the progressive ARad using a minimum amount of a fast access memory (e.g., RAM, CPU cacheand the like). In accordance with an embodiment, the progressive AR admodule 124 may present any type of short-form ad content, long form adcontent, and standardized advertising content received from the adnetwork 160. In accordance with an embodiment, the progressive AR admodule 124 may use a sandboxed web browser window packaged within thegame application to execute and display the progressive AR ad. Thesandboxing allowing the progressive AR ad to run in security andindependently of the application 126.

In accordance with an embodiment, at operation 210 of the method 200,during execution of the first aspect of the progressive AR ad, a secondprompt may be displayed by the progressive AR ad module 124 on thedisplay device 120 (e.g., within a user interface window). The secondprompt may present a call to action for the user 102, wherein the callto action includes a request for consent to convert the first aspect ofthe progressive AR ad to the second aspect of the progressive AR ad;including presenting (e.g., executing and displaying) an augmentedreality (AR) version of the ad using data from the camera device 114. Inaccordance with an embodiment, the second prompt may be triggered by theapplication 126, the progressive AR ad module 124, or the first aspectof the progressive AR ad. In accordance with an embodiment, thegenerating of the trigger may be in response to user interaction withthe first aspect of the progressive AR ad, wherein the interaction maybe predetermined (e.g., by a creator of the application 126 or a creatorof the first aspect of the progressive AR ad) to generate the trigger.For example, the trigger may be generated based on a user 102 pressing abutton, or the like. In accordance with an embodiment, the trigger maybe generated based on a state of the first aspect of the progressive ARad (e.g., after an elapsed time, upon reaching an end point of the firstaspect, and the like). In accordance with an embodiment, based on thefirst aspect of the progressive AR ad being a game, the generating ofthe trigger may be initiated by a game state, wherein the game statewhich generates the trigger may be predetermined (e.g., by a creator ofthe game). For example, a trigger generating game state may be a statewherein the user 102 reaches a point in the game, or performs an actionin the game, obtains a score, or the like.

In accordance with an embodiment, at operation 212 of the method 200,based on the progressive AR ad module 124 receiving consent from theprompt (e.g., as part of operation 210, for example due to the user 102pressing a consent button in the prompt), the progressive AR ad module124 executed the second aspect of the progressive AR ad, wherein theexecuting of the second aspect may include executing an AR version ofthe progressive AR ad (e.g., a version presented in augmented realityvia the MR device 104). In accordance with an embodiment, theprogressive AR ad module 124 may display the second aspect of theprogressive AR ad within a user interface window. For example, the userinterface window may be a sandboxed web browser packaged within theapplication 126 (e.g., a Webview™).

In accordance with an embodiment, as part of operation 212, whileexecuting the second aspect of the progressive AR ad (e.g., theinteractive AR version), the progressive AR ad module 124 maycommunicate with augmented reality modules of an operating system on theMR device 104 (e.g., ARCore™ and ARKit™) to request and receivereal-time spatial information describing an environment surrounding theMR device 104. The spatial information data may be generated by thesensors 116, or the camera device 114, and includes data describing thesurrounding environment and objects therein. The data may include depthdata, and detected object data, camera data and the like. As part ofoperation 212, the progressive AR ad module uses the spatial informationdata and the advertising data (e.g., ad content) received duringoperation 206 to generate and display digital objects for the secondaspect of the progressive AR ad on the display device 120. Thedisplaying may combine the progressive AR ad data to the data from thecamera 114 in order to generate an augmented reality display on thedisplay device 120.

In accordance with an embodiment, the progressive AR ad module 124executes the second aspect of the progressive AR ad in parallel with theapplication 126 (e.g., while the application 126 is loaded in a fastaccess memory (e.g., RAM, CPU cache and the like) and executing). Inaccordance with an embodiment, the progressive AR ad module 124 does notcontrol the application 126 and may not be capable of pausing theapplication 126 or of clearing the application 126 from a fast accessmemory (e.g., RAM, CPU cache and the like). Based on the progressive ARad module 124 not being able to pause the application 126, or clear theapplication 126 from memory, the progressive AR ad module is configuredto execute the second aspect of the progressive AR ad using a minimumamount of a fast access memory (e.g., RAM, CPU cache and the like). Inaccordance with an embodiment, the progressive AR ad module 124 maypresent any type of short-form ad content, long form ad content, andstandardized advertising content received from the ad network 160 aspart of the second aspect.

In accordance with an embodiment, after the second aspect of theprogressive AR ad is executed (e.g., played by a user 102) for a time(e.g., a time specified within the advertisement data downloaded fromthe ad network 160), the progressive AR ad module 124 may present (e.g.,display on the display device 120) a call to action regarding theprogressive AR ad. For example, the call to action may be a presentationof a custom advertising end card presented in order to drive activityaround a predetermined key performance indicator for the progressive ARad received from the ad network 160 in operation 206.

While illustrated in the block diagrams as groups of discrete componentscommunicating with each other via distinct data signal connections, itwill be understood by those skilled in the art that the variousembodiments may be provided by a combination of hardware and softwarecomponents, with some components being implemented by a given functionor operation of a hardware or software system, and many of the datapaths illustrated being implemented by data communication within acomputer application or operating system. The structure illustrated isthus provided for efficiency of teaching the present variousembodiments.

It should be noted that the present disclosure can be carried out as amethod, can be embodied in a system, a computer readable medium or anelectrical or electro-magnetic signal. The embodiments described aboveand illustrated in the accompanying drawings are intended to beexemplary only. It will be evident to those skilled in the art thatmodifications may be made without departing from this disclosure. Suchmodifications are considered as possible variants and lie within thescope of the disclosure.

Certain embodiments are described herein as including logic or a numberof components, modules, or mechanisms. Modules may constitute eithersoftware modules (e.g., code embodied on a machine-readable medium or ina transmission signal) or hardware modules. A “hardware module” is atangible unit capable of performing certain operations and may beconfigured or arranged in a certain physical manner. In various exampleembodiments, one or more computer systems (e.g., a standalone computersystem, a client computer system, or a server computer system) or one ormore hardware modules of a computer system (e.g., a processor or a groupof processors) may be configured by software (e.g., an application orapplication portion) as a hardware module that operates to performcertain operations as described herein.

In some embodiments, a hardware module may be implemented mechanically,electronically, or with any suitable combination thereof. For example, ahardware module may include dedicated circuitry or logic that ispermanently configured to perform certain operations. For example, ahardware module may be a special-purpose processor, such as afield-programmable gate array (FPGA) or an Application SpecificIntegrated Circuit (ASIC). A hardware module may also includeprogrammable logic or circuitry that is temporarily configured bysoftware to perform certain operations. For example, a hardware modulemay include software encompassed within a general-purpose processor orother programmable processor. Such software may at least temporarilytransform the general-purpose processor into a special-purposeprocessor. It will be appreciated that the decision to implement ahardware module mechanically, in dedicated and permanently configuredcircuitry, or in temporarily configured circuitry (e.g., configured bysoftware) may be driven by cost and time considerations.

Accordingly, the phrase “hardware module” should be understood toencompass a tangible entity, be that an entity that is physicallyconstructed, permanently configured (e.g., hardwired), or temporarilyconfigured (e.g., programmed) to operate in a certain manner or toperform certain operations described herein. As used herein,“hardware-implemented module” refers to a hardware module. Consideringembodiments in which hardware modules are temporarily configured (e.g.,programmed), each of the hardware modules need not be configured orinstantiated at any one instance in time. For example, where a hardwaremodule comprises a general-purpose processor configured by software tobecome a special-purpose processor, the general-purpose processor may beconfigured as respectively different special-purpose processors (e.g.,comprising different hardware modules) at different times. Software mayaccordingly configure a particular processor or processors, for example,to constitute a particular hardware module at one instance of time andto constitute a different hardware module at a different instance oftime.

Hardware modules can provide information to, and receive informationfrom, other hardware modules. Accordingly, the described hardwaremodules may be regarded as being communicatively coupled. Where multiplehardware modules exist contemporaneously, communications may be achievedthrough signal transmission (e.g., over appropriate circuits and buses)between or among two or more of the hardware modules. In embodiments inwhich multiple hardware modules are configured or instantiated atdifferent times, communications between such hardware modules may beachieved, for example, through the storage and retrieval of informationin memory structures to which the multiple hardware modules have access.For example, one hardware module may perform an operation and store theoutput of that operation in a memory device to which it iscommunicatively coupled. A further hardware module may then, at a latertime, access the memory device to retrieve and process the storedoutput. Hardware modules may also initiate communications with input oroutput devices, and can operate on a resource (e.g., a collection ofinformation).

The various operations of example methods described herein may beperformed, at least partially, by one or more processors that aretemporarily configured (e.g., by software) or permanently configured toperform the relevant operations. Whether temporarily or permanentlyconfigured, such processors may constitute processor-implemented modulesthat operate to perform one or more operations or functions describedherein. As used herein, “processor-implemented module” refers to ahardware module implemented using one or more processors.

Similarly, the methods described herein may be at least partiallyprocessor-implemented, with a particular processor or processors beingan example of hardware. For example, at least some of the operations ofa method may be performed by one or more processors orprocessor-implemented modules. Moreover, the one or more processors mayalso operate to support performance of the relevant operations in a“cloud computing” environment or as a “software as a service” (SaaS).For example, at least some of the operations may be performed by a groupof computers (as examples of machines including processors), with theseoperations being accessible via a network (e.g., the Internet) and viaone or more appropriate interfaces (e.g., an application programinterface (API)).

The performance of certain of the operations may be distributed amongthe processors, not only residing within a single machine, but deployedacross a number of machines. In some example embodiments, the processorsor processor-implemented modules may be located in a single geographiclocation (e.g., within a home environment, an office environment, or aserver farm). In other example embodiments, the processors orprocessor-implemented modules may be distributed across a number ofgeographic locations.

FIG. 3 is a block diagram 700 illustrating an example softwarearchitecture 702, which may be used in conjunction with various hardwarearchitectures herein described to provide a gaming engine 701 and/orcomponents of the progressive AR ad system 100. FIG. 3 is a non-limitingexample of a software architecture and it will be appreciated that manyother architectures may be implemented to facilitate the functionalitydescribed herein. The software architecture 702 may execute on hardwaresuch as a machine 800 of FIG. 4 that includes, among other things,processors 810, memory 830, and input/output (I/O) components 850. Arepresentative hardware layer 704 is illustrated and can represent, forexample, the machine 800 of FIG. 4. The representative hardware layer704 includes a processing unit 706 having associated executableinstructions 708. The executable instructions 708 represent theexecutable instructions of the software architecture 702, includingimplementation of the methods, modules and so forth described herein.The hardware layer 704 also includes memory/storage 710, which alsoincludes the executable instructions 708. The hardware layer 704 mayalso comprise other hardware 712.

In the example architecture of FIG. 3, the software architecture 702 maybe conceptualized as a stack of layers where each layer providesparticular functionality. For example, the software architecture 702 mayinclude layers such as an operating system 714, libraries 716,frameworks or middleware 718, applications 720 and a presentation layer744. Operationally, the applications 720 and/or other components withinthe layers may invoke application programming interface (API) calls 724through the software stack and receive a response as messages 726. Thelayers illustrated are representative in nature and not all softwarearchitectures have all layers. For example, some mobile or specialpurpose operating systems may not provide the frameworks/middleware 718,while others may provide such a layer. Other software architectures mayinclude additional or different layers.

The operating system 714 may manage hardware resources and providecommon services. The operating system 714 may include, for example, akernel 728, services 730, and drivers 732. The kernel 728 may act as anabstraction layer between the hardware and the other software layers.For example, the kernel 728 may be responsible for memory management,processor management (e.g., scheduling), component management,networking, security settings, and so on. The services 730 may provideother common services for the other software layers. The drivers 732 maybe responsible for controlling or interfacing with the underlyinghardware. For instance, the drivers 732 may include display drivers,camera drivers, Bluetooth® drivers, flash memory drivers, serialcommunication drivers (e.g., Universal Serial Bus (USB) drivers), Wi-Fi®drivers, audio drivers, power management drivers, and so forth dependingon the hardware configuration.

The libraries 716 may provide a common infrastructure that may be usedby the applications 720 and/or other components and/or layers. Thelibraries 716 typically provide functionality that allows other softwaremodules to perform tasks in an easier fashion than to interface directlywith the underlying operating system 714 functionality (e.g., kernel728, services 730 and/or drivers 732). The libraries 816 may includesystem libraries 734 (e.g., C standard library) that may providefunctions such as memory allocation functions, string manipulationfunctions, mathematic functions, and the like. In addition, thelibraries 716 may include API libraries 736 such as media libraries(e.g., libraries to support presentation and manipulation of variousmedia format such as MPEG4, H.264, MP3, AAC, AMR, JPG, PNG), graphicslibraries (e.g., an OpenGL framework that may be used to render 2D and3D graphic content on a display), database libraries (e.g., SQLite thatmay provide various relational database functions), web libraries (e.g.,WebKit that may provide web browsing functionality), and the like. Thelibraries 716 may also include a wide variety of other libraries 738 toprovide many other APIs to the applications 720 and other softwarecomponents/modules.

The frameworks 718 (also sometimes referred to as middleware) provide ahigher-level common infrastructure that may be used by the applications720 and/or other software components/modules. For example, theframeworks/middleware 718 may provide various graphic user interface(GUI) functions, high-level resource management, high-level locationservices, and so forth. The frameworks/middleware 718 may provide abroad spectrum of other APIs that may be utilized by the applications720 and/or other software components/modules, some of which may bespecific to a particular operating system or platform.

The applications 720 include built-in applications 740 and/orthird-party applications 742. Examples of representative built-inapplications 740 may include, but are not limited to, a contactsapplication, a browser application, a book reader application, alocation application, a media application, a messaging application,and/or a game application. Third-party applications 742 may include anyan application developed using the Android™ or iOS™ software developmentkit (SDK) by an entity other than the vendor of the particular platform,and may be mobile software running on a mobile operating system such asiOS™, Android™, Windows® Phone, or other mobile operating systems. Thethird-party applications 742 may invoke the API calls 724 provided bythe mobile operating system such as operating system 714 to facilitatefunctionality described herein.

The applications 720 may use built-in operating system functions (e.g.,kernel 728, services 730 and/or drivers 732), libraries 716, orframeworks/middleware 718 to create user interfaces to interact withusers of the system. Alternatively, or additionally, in some systems,interactions with a user may occur through a presentation layer, such asthe presentation layer 744. In these systems, the application/module“logic” can be separated from the aspects of the application/module thatinteract with a user.

Some software architectures use virtual machines. In the example of FIG.3, this is illustrated by a virtual machine 748. The virtual machine 748creates a software environment where applications/modules can execute asif they were executing on a hardware machine (such as the machine 800 ofFIG. 4, for example). The virtual machine 748 is hosted by a hostoperating system (e.g., operating system 714) and typically, althoughnot always, has a virtual machine monitor 746, which manages theoperation of the virtual machine 748 as well as the interface with thehost operating system (i.e., operating system 714). A softwarearchitecture executes within the virtual machine 748 such as anoperating system (OS) 750, libraries 752, frameworks 754, applications756, and/or a presentation layer 758. These layers of softwarearchitecture executing within the virtual machine 748 can be the same ascorresponding layers previously described or may be different.

FIG. 4 is a block diagram illustrating components of a machine 800,according to some example embodiments, configured to read instructionsfrom a machine-readable medium (e.g., a machine-readable storage medium)and perform any one or more of the methodologies discussed herein. Insome embodiments, the machine 800 is similar to the MR device 104.Specifically, FIG. 4 shows a diagrammatic representation of the machine800 in the example form of a computer system, within which instructions816 (e.g., software, a program, an application, an applet, an app, orother executable code) for causing the machine 800 to perform any one ormore of the methodologies discussed herein may be executed. As such, theinstructions 816 may be used to implement modules or componentsdescribed herein. The instructions transform the general, non-programmedmachine into a particular machine programmed to carry out the describedand illustrated functions in the manner described. In alternativeembodiments, the machine 800 operates as a standalone device or may becoupled (e.g., networked) to other machines. In a networked deployment,the machine 800 may operate in the capacity of a server machine or aclient machine in a server-client network environment, or as a peermachine in a peer-to-peer (or distributed) network environment. Themachine 800 may comprise, but not be limited to, a server computer, aclient computer, a personal computer (PC), a tablet computer, a laptopcomputer, a netbook, a set-top box (STB), a personal digital assistant(PDA), an entertainment media system, a cellular telephone, a smartphone, a mobile device, a wearable device (e.g., a smart watch), a smarthome device (e.g., a smart appliance), other smart devices, a webappliance, a network router, a network switch, a network bridge, or anymachine capable of executing the instructions 816, sequentially orotherwise, that specify actions to be taken by the machine 800. Further,while only a single machine 800 is illustrated, the term “machine” shallalso be taken to include a collection of machines that individually orjointly execute the instructions 816 to perform any one or more of themethodologies discussed herein.

The machine 800 may include processors 810, memory 830, and input/output(I/O) components 850, which may be configured to communicate with eachother such as via a bus 802. In an example embodiment, the processors810 (e.g., a Central Processing Unit (CPU), a Reduced Instruction SetComputing (RISC) processor, a Complex Instruction Set Computing (CISC)processor, a Graphics Processing Unit (GPU), a Digital Signal Processor(DSP), an Application Specific Integrated Circuit (ASIC), aRadio-Frequency Integrated Circuit (RFIC), another processor, or anysuitable combination thereof) may include, for example, a processor 812and a processor 814 that may execute the instructions 816. The term“processor” is intended to include multi-core processor that maycomprise two or more independent processors (sometimes referred to as“cores”) that may execute instructions contemporaneously. Although FIG.4 shows multiple processors, the machine 800 may include a singleprocessor with a single core, a single processor with multiple cores(e.g., a multi-core processor), multiple processors with a single core,multiple processors with multiples cores, or any combination thereof.

The memory/storage 830 may include a memory, such as a main memory 832,a static memory 834, or other memory, and a storage unit 836, bothaccessible to the processors 810 such as via the bus 802. The storageunit 836 and memory 832, 834 store the instructions 816 embodying anyone or more of the methodologies or functions described herein. Theinstructions 816 may also reside, completely or partially, within thememory 832, 834, within the storage unit 836, within at least one of theprocessors 810 (e.g., within the processor's cache memory), or anysuitable combination thereof, during execution thereof by the machine800. Accordingly, the memory 832, 834, the storage unit 836, and thememory of processors 810 are examples of machine-readable media 838.

As used herein, “machine-readable medium” means a device able to storeinstructions and data temporarily or permanently and may include, but isnot limited to, random-access memory (RAM), read-only memory (ROM),buffer memory, flash memory, optical media, magnetic media, cachememory, other types of storage (e.g., Erasable Programmable Read-OnlyMemory (EEPROM)) and/or any suitable combination thereof. The term“machine-readable medium” should be taken to include a single medium ormultiple media (e.g., a centralized or distributed database, orassociated caches and servers) able to store the instructions 816. Theterm “machine-readable medium” shall also be taken to include anymedium, or combination of multiple media, that is capable of storinginstructions (e.g., instructions 816) for execution by a machine (e.g.,machine 800), such that the instructions, when executed by one or moreprocessors of the machine 800 (e.g., processors 810), cause the machine800 to perform any one or more of the methodologies or operations,including non-routine or unconventional methodologies or operations, ornon-routine or unconventional combinations of methodologies oroperations, described herein. Accordingly, a “machine-readable medium”refers to a single storage apparatus or device, as well as “cloud-based”storage systems or storage networks that include multiple storageapparatus or devices. The term “machine-readable medium” excludessignals per se.

The input/output (I/O) components 850 may include a wide variety ofcomponents to receive input, provide output, produce output, transmitinformation, exchange information, capture measurements, and so on. Thespecific input/output (I/O) components 850 that are included in aparticular machine will depend on the type of machine. For example,portable machines such as mobile phones will likely include a touchinput device or other such input mechanisms, while a headless servermachine will likely not include such a touch input device. It will beappreciated that the input/output (I/O) components 850 may include manyother components that are not shown in FIG. 4. The input/output (I/O)components 850 are grouped according to functionality merely forsimplifying the following discussion and the grouping is in no waylimiting. In various example embodiments, the input/output (I/O)components 850 may include output components 852 and input components854. The output components 852 may include visual components (e.g., adisplay such as a plasma display panel (PDP), a light emitting diode(LED) display, a liquid crystal display (LCD), a projector, or a cathoderay tube (CRT)), acoustic components (e.g., speakers), haptic components(e.g., a vibratory motor, resistance mechanisms), other signalgenerators, and so forth. The input components 854 may includealphanumeric input components (e.g., a keyboard, a touch screenconfigured to receive alphanumeric input, a photo-optical keyboard, orother alphanumeric input components), point based input components(e.g., a mouse, a touchpad, a trackball, a joystick, a motion sensor, oranother pointing instrument), tactile input components (e.g., a physicalbutton, a touch screen that provides location and/or force of touches ortouch gestures, or other tactile input components), audio inputcomponents (e.g., a microphone), and the like.

In further example embodiments, the input/output (I/O) components 850may include biometric components 856, motion components 858,environmental components 860, or position components 862, among a widearray of other components. For example, the biometric components 856 mayinclude components to detect expressions (e.g., hand expressions, facialexpressions, vocal expressions, body gestures, or eye tracking), measurebiosignals (e.g., blood pressure, heart rate, body temperature,perspiration, or brain waves), identify a person (e.g., voiceidentification, retinal identification, facial identification,fingerprint identification, or electroencephalogram basedidentification), and the like. The motion components 858 may includeacceleration sensor components (e.g., accelerometer), gravitation sensorcomponents, rotation sensor components (e.g., gyroscope), and so forth.The environmental components 860 may include, for example, illuminationsensor components (e.g., photometer), temperature sensor components(e.g., one or more thermometers that detect ambient temperature),humidity sensor components, pressure sensor components (e.g.,barometer), acoustic sensor components (e.g., one or more microphonesthat detect background noise), proximity sensor components (e.g.,infrared sensors that detect nearby objects), gas sensors (e.g., gasdetection sensors to detection concentrations of hazardous gases forsafety or to measure pollutants in the atmosphere), or other componentsthat may provide indications, measurements, or signals corresponding toa surrounding physical environment. The position components 862 mayinclude location sensor components (e.g., a Global Position System (GPS)receiver component), altitude sensor components (e.g., altimeters orbarometers that detect air pressure from which altitude may be derived),orientation sensor components (e.g., magnetometers), and the like.

Communication may be implemented using a wide variety of technologies.The input/output (I/O) components 850 may include communicationcomponents 864 operable to couple the machine 800 to a network 880 ordevices 870 via a coupling 882 and a coupling 872 respectively. Forexample, the communication components 864 may include a networkinterface component or other suitable device to interface with thenetwork 880. In further examples, the communication components 864 mayinclude wired communication components, wireless communicationcomponents, cellular communication components, Near Field Communication(NFC) components, Bluetooth® components (e.g., Bluetooth® Low Energy),Wi-Fi® components, and other communication components to providecommunication via other modalities. The devices 870 may be anothermachine or any of a wide variety of peripheral devices (e.g., aperipheral device coupled via a Universal Serial Bus (USB)).

Moreover, the communication components 864 may detect identifiers orinclude components operable to detect identifiers. For example, thecommunication components 864 may include Radio Frequency Identification(RFID) tag reader components, NFC smart tag detection components,optical reader components (e.g., an optical sensor to detectone-dimensional bar codes such as Universal Product Code (UPC) bar code,multi-dimensional bar codes such as Quick Response (QR) code, Azteccode, Data Matrix, Dataglyph, MaxiCode, PDF417, Ultra Code, UCC RSS-2Dbar code, and other optical codes), or acoustic detection components(e.g., microphones to identify tagged audio signals). In addition, avariety of information may be derived via the communication components862, such as, location via Internet Protocol (IP) geo-location, locationvia Wi-Fi® signal triangulation, location via detecting a NFC beaconsignal that may indicate a particular location, and so forth.

Throughout this specification, plural instances may implementcomponents, operations, or structures described as a single instance.Although individual operations of one or more methods are illustratedand described as separate operations, one or more of the individualoperations may be performed concurrently, and nothing requires that theoperations be performed in the order illustrated. Structures andfunctionality presented as separate components in example configurationsmay be implemented as a combined structure or component. Similarly,structures and functionality presented as a single component may beimplemented as separate components. These and other variations,modifications, additions, and improvements fall within the scope of thesubject matter herein.

The embodiments illustrated herein are described in sufficient detail toenable those skilled in the art to practice the teachings disclosed.Other embodiments may be used and derived therefrom, such thatstructural and logical substitutions and changes may be made withoutdeparting from the scope of this disclosure. The Detailed Description,therefore, is not to be taken in a limiting sense, and the scope ofvarious embodiments is defined only by the appended claims, along withthe full range of equivalents to which such claims are entitled.

As used herein, the term “or” may be construed in either an inclusive orexclusive sense. Moreover, plural instances may be provided forresources, operations, or structures described herein as a singleinstance. Additionally, boundaries between various resources,operations, modules, engines, and data stores are somewhat arbitrary,and particular operations are illustrated in a context of specificillustrative configurations. Other allocations of functionality areenvisioned and may fall within a scope of various embodiments of thepresent disclosure. In general, structures and functionality presentedas separate resources in the example configurations may be implementedas a combined structure or resource. Similarly, structures andfunctionality presented as a single resource may be implemented asseparate resources. These and other variations, modifications,additions, and improvements fall within the scope of embodiments of thepresent disclosure as represented by the appended claims. Thespecification and drawings are, accordingly, to be regarded in anillustrative rather than a restrictive sense.

The invention claimed is:
 1. A system comprising: one or more computerprocessors; one or more computer memories; a set of instructionsincorporated into the one or more computer memories, the set ofinstructions configuring the one or more computer processors to performoperations for executing a progressive augmented reality (AR)advertisement during execution of a running application, the operationscomprising: based on a receiving of a first trigger event from therunning application, requesting advertisement data for the progressiveAR advertisement, the advertisement data describing a first aspect ofthe progressive AR advertisement and a second aspect of the progressiveAR advertisement, and executing the first aspect of the progressive ARadvertisement via a display device while the application is executing,the executing of the first aspect including executing an interactivethree-dimensional version of the progressive AR advertisement based onthe advertisement data; and based on a receiving of a second triggerevent from within the first aspect of the progressive AR advertisement,executing a second aspect of the progressive AR advertisement via thedisplay device while the application is executing, the executing of thesecond aspect including converting the interactive three-dimensionaladvertisement into an interactive AR version of the progressive ARadvertisement and executing the interactive AR version of theprogressive AR advertisement based on the advertisement data.
 2. Thesystem of claim 1, wherein the advertisement data for the progressive ARadvertisement is received from an advertisement network over a network.3. The system of claim 1, wherein the operations include: based on thereceiving of the first trigger event, displaying a first prompt via thedisplay device, the first prompt requesting consent for the executing ofthe first aspect; receiving a response from the first prompt, theresponse received by an input device; and blocking the executing of thefirst aspect of the progressive AR advertisement based on receiving anegative response to the first prompt.
 4. The system of claim 1, whereinthe operations include: based on the receiving of the second triggerevent, displaying a second prompt via the display device, the secondprompt requesting consent for using data from a camera device to performoperations during the executing of the second aspect; receiving aresponse from the second prompt, the response received by an inputdevice; and blocking the executing of the second aspect of theprogressive AR advertisement based on receiving a negative response tothe second prompt.
 5. The system of claim 1, wherein the executing ofthe second aspect of the progressive AR advertisement includes thefollowing operations: receiving data from a camera device, the dataincluding video data describing an environment surrounding the cameradevice; receiving the data describing the second aspect of theprogressive AR advertisement, the data including AR advertising contentand instructions for creating the interactive AR advertisement;combining the data from the camera device with the data describing thesecond aspect and creating an augmented reality display on a displaydevice according to the instructions.
 6. The system of claim 1, whereinthe executing of the first aspect includes displaying the interactivethree-dimensional advertisement in a display window that is sandboxedwithin the application.
 7. A non-transitory computer-readable mediumstoring a set of instructions that, when executed by one or morecomputer processors, cause the one or more computer processors toperform operations for executing a progressive augmented reality (AR)advertisement display during execution of a running application, theoperations comprising: based on a receiving of a first trigger eventfrom the running application, requesting advertisement data for theprogressive AR advertisement, the advertisement data describing a firstaspect of the progressive AR advertisement and a second aspect of theprogressive AR advertisement, and executing the first aspect of theprogressive AR advertisement via a display device while the applicationis executing, the executing of the first aspect including executing aninteractive three-dimensional version of the progressive ARadvertisement based on the advertisement data; and based on a receivingof a second trigger event from within the first aspect of theprogressive AR advertisement, executing a second aspect of theprogressive AR advertisement via the display device while theapplication is executing, the executing of the second aspect includingconverting the interactive three-dimensional advertisement into aninteractive AR version of the progressive AR advertisement and executingthe interactive AR version of the progressive AR advertisement based onthe advertisement data.
 8. The non-transitory computer-readable mediumof claim 7, wherein the advertisement data for the progressive ARadvertisement is received from an advertisement network over a network.9. The non-transitory computer-readable medium of claim 7, wherein theoperations include: based on the receiving of the first trigger event,displaying a first prompt via the display device, the first promptrequesting consent for the executing of the first aspect; receiving aresponse from the first prompt, the response received by an inputdevice; and blocking the executing of the first aspect of theprogressive AR advertisement based on receiving a negative response tothe first prompt.
 10. The non-transitory computer-readable medium ofclaim 7, wherein the operations include: based on the receiving of thesecond trigger event, displaying a second prompt via the display device,the second prompt requesting consent for using data from a camera deviceto perform operations during the executing of the second aspect;receiving a response from the second prompt, the response received by aninput device; and blocking the executing of the second aspect of theprogressive AR advertisement based on receiving a negative response tothe second prompt.
 11. The non-transitory computer-readable medium ofclaim 7, wherein the executing of the second aspect of the progressiveAR advertisement includes the following operations: receiving data froma camera device, the data including video data describing an environmentsurrounding the camera device; receiving the data describing the secondaspect of the progressive AR advertisement, the data including ARadvertising content and instructions for creating the interactive ARadvertisement; combining the data from the camera device with the datadescribing the second aspect and creating an augmented reality displayon a display device according to the instructions.
 12. Thenon-transitory computer-readable medium of claim 7, wherein theexecuting of the first aspect includes displaying the interactivethree-dimensional advertisement in a display window that is sandboxedwithin the application.
 13. A method comprising: performing, using oneor more computer processors, operations for executing a progressiveaugmented reality (AR) advertisement display during execution of arunning application, the operations comprising: based on a receiving ofa first trigger event from the running application, requestingadvertisement data for the progressive AR advertisement, theadvertisement data describing a first aspect of the progressive ARadvertisement and a second aspect of the progressive AR advertisement,and executing the first aspect of the progressive AR advertisement via adisplay device while the application is executing, the executing of thefirst aspect including executing an interactive three-dimensionalversion of the progressive AR advertisement based on the advertisementdata; and based on a receiving of a second trigger event from within thefirst aspect of the progressive AR advertisement, executing a secondaspect of the progressive AR advertisement via the display device whilethe application is executing, the executing of the second aspectincluding converting the interactive three-dimensional advertisementinto an interactive AR version of the progressive AR advertisement andexecuting the interactive AR version of the progressive AR advertisementbased on the advertisement data.
 14. The method of claim 13, wherein theadvertisement data for the progressive AR advertisement is received froman advertisement network over a network.
 15. The method of claim 13,wherein the operations include: based on the receiving of the firsttrigger event, displaying a first prompt via the display device, thefirst prompt requesting consent for the executing of the first aspect;receiving a response from the first prompt, the response received by aninput device; and blocking the executing of the first aspect of theprogressive AR advertisement based on receiving a negative response tothe first prompt.
 16. The method of claim 13, wherein the operationsinclude: based on the receiving of the second trigger event, displayinga second prompt via the display device, the second prompt requestingconsent for using data from a camera device to perform operations duringthe executing of the second aspect; receiving a response from the secondprompt, the response received by an input device; and blocking theexecuting of the second aspect of the progressive AR advertisement basedon receiving a negative response to the second prompt.
 17. The method ofclaim 13, wherein the executing of the second aspect of the progressiveAR advertisement includes the following operations: receiving data froma camera device, the data including video data describing an environmentsurrounding the camera device; receiving the data describing the secondaspect of the progressive AR advertisement, the data including ARadvertising content and instructions for creating the interactive ARadvertisement; combining the data from the camera device with the datadescribing the second aspect and creating an augmented reality displayon a display device according to the instructions.
 18. The method ofclaim 13, wherein the executing of the first aspect includes displayingthe interactive three-dimensional advertisement in a display window thatis sandboxed within the application.